Get an understanding of what your travelers’ want
The key words to succeed in addressing travelers individually are “traveler segmentation”. This approach gives you a better understanding about the different types within your business.
Traveler profiling allows you to specify your employee messages and maximize your travel program. There are different breeds of business travelers that are starting to shift lines from what we would have traditionally expected. Technology, millennial global trotters and evolving expectations means it’s time to decode what these new tribes might look like.
The Modern Traveler
French fashion designer Coco Chanel famously said “In order to be irreplaceable one must always be unique”. None of us want to fit in the same box or be a cliché but rather we see ourselves as unique. Profiling helps you address issues in certain groups and create targeted communications rather than blanket messages specific for your different types of travelers.
Data and Personalization
At CWT we use three sets of data to give you a clearer picture of each individual traveler – information from us the TMC, expense data and your HR data. This helps create profiles for different traveler types to give you a better understanding of what kind of travelers your company has.
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